Graphic design
Brand materials, layouts and visuals built around a clear idea and a real communication goal.
Graphic Designer + Digital Marketer
Hi, I’m Isabel. I make ideas clear and useful.
I’m based in Vancouver and work on websites, campaigns, content and brand materials. I usually take projects from the first rough idea through launch and ongoing improvements.
What I do
I design, build and improve the things a business uses every day.
Sometimes that means redesigning a website. Other times it means preparing a campaign, writing useful content or turning an ordinary photo into something ready to publish.
Web + digital tools
Responsive websites and practical internal tools that make information easier to find and use.
Marketing + content
Campaigns, social posts, blogs and image editing shaped for the people a business needs to reach.
Why the thread?
The red thread is how I think about connected work.
A website, an ad and a social post may look different, but they still need to feel like they come from the same business.
The thread is a reminder to keep the message, visuals and experience connected. It also reflects how I work: I research, test, adjust and keep going until the result feels clear.
How I work
My process is practical, flexible and hands-on.
I ask questions, make a useful first version and improve it with feedback and real information. That approach has helped me manage projects even when I was the only person handling the work.
Understand
I start with the audience, the business goal and the problem that needs to be solved.
Make
I research, test ideas and build a direction that can work in the real world.
Improve
I review the result, learn from the response and keep refining what can work better.
What I bring
Creative thinking with a practical side.
I can own the work
I am comfortable researching, planning and moving a project forward when there is no detailed roadmap.
I care about the details
Clear writing, strong images, responsive layouts and consistent branding all shape the final experience.
I keep learning
I enjoy figuring out new tools and finding practical ways to make the work more useful.
Selected work